At Jersey Beauty Company, we say fifty is the new fifty! Embrace life!
Your 50’s are an amazing, unique time to enjoy and embrace. Your skin will also have new challenges and behaviours in your fifties, just like it had different challenges and behaviours in your thirties and forties. By understanding your skin and how it is changing, you can treat your skin well and be the happy remarkable you at every stage in the ageing process!
We don’t believe in a one-size-fits-all skin care - you need products developed for the unique challenges your skin is facing now. That’s why we chatted to Guinot skin therapist Jodie about Guinot Creme Age Summum, a premium skin care product, specifically for more mature skin.
Challenges Facing Your Skin
First we need to understand how your skin has already changed. When you reach 40, your female hormone levels start to dip, while androgynous hormones level out causing oily outbreaks around the jawline and sensitivity. You also naturally start to produce less collagen and elastin, the two things that keep your skin firm and plump.
As you enter your fifties your skin faces two main challenges from the changes it has already gone through - sun damage and its continuing effects and menopause and its continuing effects. By understanding these two key areas, we can really see if Guinot Creme Age Summum is right for your skin.
How sun damage affects skin
As your skin ages, the years of sun damage start to show up on your face - even if you don’t travelled much. UVA rays can penetrate your skin on a daily basis, in all weathers.
The effects? Age spots or brown spots, wrinkles, sagging skin and dullness. This is in part because naturally as you age, your metabolic rate slows down, so the amount of collagen and elastin you are producing - the things that keep your skin firm and plump - reduce. Your skin becomes less able to fight off the effects of UVA rays and free radicals, which zap collagen.
How menopause affects skin
Hormones during menopause cause significant changes for the skin’s structure; up to 30% of your collagen can be lost in the first 5 years after menopause. As we’ve already seen this means your skin isn’t naturally as plump and tight as it once was. Your cell turnover decreases, which means you aren’t as able naturally to keep your skin hydrated and healthy. Your skin craves powerful ingredients to help it turn over new skin cells that look fresh and healthy. More than that, it needs ingredients that will nurture your cells and give them energy.
What can Guinot Creme Age Summum do to boost skin’s health?
Enter Guinot Creme Age Summum - a golden tub of health-restoring ingredients to make your skin vibrant and full of life. So what’s in this premium skin care product? And how can it help your skin? We ask skin therapist Jodie for the top four ingredients that can transform your skin.
Creme Age SummumAnti-Ageing Skin Immunity CreamSkincare50ml: £196.00
A what-now? Jodie explains that the immune complex works to protect the structure of the skin. It’s about ensuring that we're not breaking down that collagen and the elastin synthesis. We want to work to protect that and keep it as firm and as toned for as long as we can. Working with that collagen, keeping those levels tight and our skin looking beautiful.
Which is good news for skin in your fifties, because one of the lasting effects of sun damage and menopause is a loss of collagen and elastin. The immune complex can work to firm skin and help restore that healthy plumpness, which in turn will naturally reduce the appearance of fine lines and wrinkles, that are there because our skin is lacking substance in the lower layers.
Great news! Next?
Which stands for? Adenosine triphosphate. We see now why you say ATP - it’s less of a mouthful! ATP is an energy boost for your cells. Skin therapist Jodie explains it a bit like when you wind up a clock. We naturally have ATP in our cells anyway but what happens is that really gets sluggish as we age. So ATP in Guinot Age Creme Summum is there to give your cells a boost.
Which is perfect for skin in your fifties, as we already have seen that menopause decreases cell turnover, so ATP gives your skin a much need boost.
Another great ingredient, next?
We’ve probably all done it… gone away overnight and forgotten to take a phone charger. What happens? Your mobile phone gradually loses battery. When it gets really low, it might go onto power saving mode, with less functions. We need to charge up the battery.
That’s what Actinergie does for your skin, explains Jodie. Actinergie oxygenates the cells and the skin, which gives your skin the fuel it needs to renew and protect itself, whilst charging up the ATPs naturally in your skin as well.
Which again is great news for your unique skin needs in your fifties, as your metabolic rate decreasing makes it harder to fend off the effects of sun damage. This will give your skin a boost.
Another great ingredient, and finally?
Stabilised Vitamin C
Whatever our stage in the ageing process, Vitamin C is a great ingredient in any skin care product. It is an antioxidant and a powerful help fighting against sun damage.
When vitamin C is stabilised and at high concentration, as in Guinot Creme Age Summum, it can brighten areas of pigmentation and perhaps more importantly restore the collagen supplies that were lost in sun damage.
So we can see how this can be great for skin in your fifties, as the effects of sun damage starts to show on your skin.
What is Guinot Creme Age Summum actually like to use?
As JBC, we know what it’s like to read about all the ingredients in a product, but the truth is, how it smells, feels and acts on your skin is just as important as the science behind any product. That’s why we offer free samples of the products we supply.
So we road-tested this premium skin care product to give you our opinion on Guinot Creme Age Summum.
This is a premium product. It is a treat for you and your skin. Before we get into how it feels to apply, we couldn’t not mention how it looks! Which is just beautiful. With gold packaging and a beautiful gold lid, it really does feel like a treat, an indulgence, just unwrapping it. And why not? We happen to think your skin deserves a treat!
At JBC we smell a lot of beautiful skin care products. But Guinot Creme Age Summum is something else! It really does smell as good as any luxury perfume. As you put it on your skin the smell isn’t overwhelming but is just enough to really feel like you are treating your skin to a luxury. It’s a refreshing smell.
So Guinot Creme Age Summum is a cream. Some creams go on thicker than others but this one goes on really smooth and is a gorgeous texture, which is amazing considering all the amazing ingredients packed into it. It absorbs into the skin nicely and doesn’t feel heavy. It leaves a little gloss which helps to make your skin look radiant. But it doesn’t feel greasy as sometimes creams can.
Guinot Creme Age Summum is a premium product. So it does sit at the higher price end of the skin care market. This can feel like an unnecessary investment but the results of this product will speak for themselves.
Is this product right for me?
When we speak to customers entering their fifties, we often find people sit in one of two categories.
The first group - during your younger years you have neglected your skin care routine, life is busy and money and time are a little tighter so you haven’t been able to treat your skin in the way you would have liked. It can feel like, in your fifties, the damage is already done. That there is little point investing in skin care now.
Well, Guniot Creme Age Summum goes against all that thinking. Its combination of unique ingredients, and all the best of the Guinot range, like for example the 56 key active ingredients from our cellular life complex which we would find in our Longue Vie Cellulaire, work together to powerfully awaken skin that has been neglected.
The second group we often chat to - you have actively chosen specific treatments for your skin throughout each stage of your life. You may be an active user of Guinot’s Age Logic Cellulaire and be reluctant to switch to a new product and lose the benefits you are already seeing in your current skin care regime.
The good news about Guniot Creme Age Summum is that it has all of the benefits of Age Logic Cellulaire, and then some! The way Guinot work is to create ‘maintenance jars’ that are a step up - combining all the best of the product you are using with added extras for your new phase of life.
Maybe it’s time for you to step up to Guinot Age Creme Summum and see your skin transformed.
Guinot Creme Age Summum is a golden pot of great ingredients and feels great on your skin. It is a premium product so perhaps isn’t for everyone, but if you want to repair and protect your skin, it is more than a worthwhile investment!
As you embrace your fifties, with new challenges, experiences and new achievements, Guinot Creme Age Summum has everything you need to repair and celebrate your skin health, embrace the changes it is going through, so you can continue to be the unique, healthy, remarkable you!
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