As seasoned lip gloss user, I was interested to see how this faired up against other glosses I've used. I was pleasantly surprised!! Firstly, it doesn't have that gagging stickiness some glosses have and yet at the same time it has great staying power. Secondly, depending on how much you put on determines if you have a healthy glossy look or a full on glam! Thirdly, I was sceptical about the fact that it only came in one colour. I'm dark haired, olive-ish skinned and dark eyes. I usually go for more pink tones so this was a change. It gives a more natural tone, healthy effect. Very much in line with all the other Studio 10 products I use. The emphasis is on healthy, glamorous and a more glowing natural look. This gloss does it in spades! Stays put and moisturises along the way. Highly recommend :-)