PRO AGE warrior, beauty expert and STUDIO10 founder Grace Fodor is on a mission to help every woman to look and feel their most beautiful and confident version of themselves – at ANY age.
After hitting 40, Grace found herself labelled as ‘middle aged’ and surrounded by negative anti-ageing stereotypes that didn’t reflect how she felt or lived her life.
74% of women feel that many products and services don’t reflect their needs, including the beauty industry with their seemingly ‘one rule suits all’ approach. Grace found that there were just too many dressed-up versions of mainstream products that don’t work for mature skins.
Grace felt that she wanted to celebrate her age, wear it proudly and feel truly confident – after all beauty doesn’t just belong to youth, it is ageless. Current beauty standards and brands tend to exclude women after a certain age and ostracise the very audience they want to communicate with.