K18 believes that haircare doesn’t have to be complicated. They are “On a Crusade to Liberate Haircare” and think that if we can understand the biology of our hair, we can change it.
After a decade in the lab scanning and testing amino acid sequences, searching for a breakthrough within the entire keratin genome that makes up hair, K18 discovered one unique sequence that brings damaged hair back to its original, youthful state – their patented K18Peptide™. By travelling into the innermost layers of hair to reach the core polypeptide chains (keratin chains), K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
