Guinot Hydra Cellulaire Serum

Serums deliver these active ingredients to the skin in a concentrated formula, often being able to penetrate deeper than amoisturiser or facial oil can because of their molecular structure. They have much smaller molecules so when they are applied to the skin directly they can penetrate deep into the skin for maximum benefit.

Dry and dehydrated skin often go hand in hand, especially for women in their 50s. This is because an impaired skin barrier allows water loss from the skin. This often happens overnight in a process called transepidermal water loss. The result is that skin can look hollow and saggy, wrinkles and lines appear deeper and the skin be rough and dull in tone and texture. A serum is a great way to give your skin a boost of hydration, as its molecules are small enough to penetrate into the deeper layers, delivering and locking in moisture.