When you learnt to do your makeup, I bet your skin was youthful and taut, your lips fuller, your eyebrows higher. Am I right? The makeup you wore in your 20s suited your youthful skin. It was fun trying out new looks because you could carry them off. Now, post 40, you are probably finding that your skin is very different to what it was back then. Here’s the question, has the makeup you apply and the way you apply it changed much? Truth is, as our skin ages, the makeup we apply and the way we do it should change to reflect our changing beauty. Makeup industries make products designed for youthful skin so products we think will look good on our skin, actually end up leaving us a bit disappointed because they aren't suited to mature skin. We can end up wasting time and money without finding the makeup we want and what our skin needs. So where does a post 40 woman go for makeup advice and makeup that really will suit the face they have now, not the face they once had?
This is where we at Jersey Beauty are super excited to introduce you to Jo Jewett. With years of experience under her belt from being a makeup artist to stars, Madonna, Barbra Streisand and Bette Midler, teaching Princess Diana how to apply her makeup, to writing a book, Jo really knows her stuff. Jo is more than a makeup artist, she is a makeup artist with a passion for makeup application for mature skin. That means how best to apply makeup to your skin whether you are 40, 50, 60, 70 or beyond. Yes, makeup to suit ageing skin that will boost confidence and empower women to feel like they can conquer the world or at least their day, whatever their age!
You are beautiful, at every age and every day - yes you are! You are unique, you are remarkable and you are truly amazing. When we apply makeup, lots of us simply want to look like us but a bit healthier with a smoother finish. Imagine being able to open your makeup bag and confidently and quickly apply your makeup knowing you are enhancing your natural beauty in just the right way, knowing that you look like you still but just with a bit of a glow, a fresher, healthier look.
In the words of Jo, “Be brave, look at your face, see what’s changed and learn what you can do”
As we age, our lips thin, our eyebrows thin, our cheekbones start to disappear, the bags under our eyes become a more permanent feature and our eyelids become hooded with ‘baggy skin’. You may have noticed some of these changes. They are all natural. What this doesn't mean is that you need to spend a lot of money buying and trying countless products (that probably won’t work) to try and combat these things. It just means that the way we apply our makeup needs to change work with the face we now have and enhance the beauty that is there - because it really is there, even if you don’t feel it!
Jo has developed a simple and easy makeup method that you can learn and recreate everyday that will address all the common issues that women post 40 will encounter. Jo has made it super easy for you. She has even handpicked high quality makeup products that you can use and has put them in her makeup shop on her website for you to buy.
Jo has gone one step further and has also put together a full kit of makeup items that will contain all you need in your makeup bag. The best thing is, Jo doesn't just leave you there to flounder with your new makeup, no she knows how daunting it can be applying makeup, wondering if you have put it in the right place, applied too much or too little. Here’s the exciting bit, you can book in for a 1 to 1 online tutorial with Jo and she will spend time with you teaching you how to apply makeup to suit and enhance your natural beauty from the comfort of your own home! She will talk you through step by step how to apply your makeup and watch you as you do it giving you tonnes of tips and tricks that will soon become second nature to you as you learn to apply your makeup.
The truth is, you don’t need endless amounts of products in your makeup bag. At least, you need an eyeshadow palette specific to your eye colour. Jo has created 2 eyeshadow palettes in 2 different colourscope ranges. It’s really easy, you select your palette based on your eye colour. If you have green or hazel eyes you choose Heathers and Berries, if you have blue or brown eyes you choose Peaches and Creams. These are the only colours you will ever need - think of that, you don’t need stacks of eyeshadow palettes that sit there and never get used!
In each palette there are 4 eye shadow colours and a blusher that complement each other, will make your gorgeous eyes stand out and will also complement your complexion. Each eyeshadow can be bought individually from Jo’s website so if you run out of one, you can easily replace that specific shade without buying a whole new palette.
Jo has put together some videos for you to watch so you can see her in action using her makeup method to apply makeup to 3 beautiful models. She is an expert at teaching real women to apply real makeup in a way that will enhance their natural beauty and give them bags of confidence to embrace the age they are and their changing skin.
Here’s the truth, Jo’s method is simple and easy. You will be able to recreate it at home. So if you are wondering how to apply eyeshadow to hooded lids? The best way to hide under eye bags? How to make your thinner lips look a bit fuller? How to give the illusion of cheekbones that aren't as prominent? How to fill out thinning eyebrows or patchy eyebrows? Look no further, Jo Jewett has all the answers! Plus she is so easy going, down to earth and loads of fun. You will love getting to know her like we have!