There's no better feeling than swishing your hair and running your fingers through super soft, silky hair.
Wintery weather outside with the heating on inside, your hair can take a hit and become dry, fragile, weak and frizzy.
Our Brand of the Month for January 2023, REDKEN's All Soft and All Soft Mega is here to give you hair that'll make you feel super confident with your locks.
Hyaluronic Acid - but for your hair...
Everyone has heard of using Hyaluronic Acid serum or cream as part of their skincare routine, however Hyaluronic Acid is used inside hair treatments too.
Hyaluronic Acid is a humectant, making it able to draw in moisture to the hair follicles, retain the water in the fibre and helps to retain protein and the hairs natural oils - everything that's needed to keep the hair hydrated and strong!
Hyaluronic Acid, as well as de-frizzing, can reduce itchiness of the scalp that can lead to dandruff. However, if you do already have a Hyaluronic Acid serum you may be able to use it on your scalp too! If you are applying Hyaluronic Acid to your scalp or your skin, make sure you skin/hair is dampened - why? Because HA is a humectant it draws moisture out of the environment and into the skin, then if there's no water to attract it can actually leave your hair/skin drier than before, so remember:
Always apply Hyaluronic Acid to damp skin/a dampened scalp.
If you're looking for something to help more severe dryness, REDKEN's All Soft Mega Hydramelt is the ones for you! This leave-in lotion conditions and hydrates the hair for long-lasting moisture.
When the hair is fully hydrated is easier to style & shinier, you can use less heat on your hair to style, helping to retain moisture lost through heat styling tools. When your hair is chemically treatment, either through bleaching or perming, the fibre can become damaged leading to brittleness, snapping ends and dullness.
Hydration is key to boosting shine into lifeless hair...
Best for those looking to add moisture and shine to normal, dry or brittle hair. This range contains a shampoo, conditioner and Argan Omega-3 hair treatment.
Ingredients in this range are Argan Oil and Omega Oils to leave hair feeling softened & deeply moisturised.
Tip: Apply a small amount of the REDKEN's Hydramelt daily, into the ends of the hair to provide all-day hydration in between hair washes.
All Soft Mega
REDKEN's most hydrating haircare line, ideal for those with extremely dry, coarse hair thats been damaged by bleaching, heat styling and chemical services.
Ingredients in this range contain Cactus Extract, Aloe Vera and Saca Inchi Oil to promote intense hydration, enhance manageability and add softness and shine!
Click to find out the holy grail hair care products we're loving right now to keep out hair looking and feeling amazing whilst we're continuing our at-home treatments, post-pandemic. From super serums to water treatments..