Jersey Beauty Company ARK moisturisers are delivered in jars which have airless pumps. This means they are hygienic to use; oxidation from contact with air is minimised; and the product fully evacuates from the container to prevent wastage. To begin using the jar simply remove the lid and press down firmly on the top of the pump with two thumbs. You will need to do this several times on the first use to activate the pump. There is no need to remove the central plug as doing so may compromise the airless technology.