Great staying power! I love the consistency and strength of this product. It's not runny, easily applied and blends beautifully into the skin. It has great staying power, and not glittery at all which is hard to find in illuminating products. I apply it on inner corners of eyes, brow bone, cheek bone and the cuspid's bow, and also on the body! You can mix it with body lotion too. It's great on bare lids for a fresh glossy look.