But what exactly is hyaluronic acid?
Hyaluronic acid naturally occurs in your skin. It’s part of your skins youth-supporting matrix. Basically, it keeps your skin stable by sitting between the cells in your skin, clinging on to moisture so the structure of your skin is well supported making your skin look plump and healthy.
As we age the natural hyaluronic acid in our skin depletes. Consequently, our skin loses moisture. The loss of moisture means that your skin can look drier and fine lines start to appear. A lack of moisture in your skin is one of the main culprits of ageing skin, which is why hyaluronic acid, the moisture magnet, is a must-have when it comes to repairing your skin’s moisture barrier.
Hyaluronic acid is a favourite in skin care products because it amazingly can hold 1000x its weight in moisture! The scientific term is that hyaluronic acid is a humectant, it is able to bind to water so wherever there is hyaluronic acid in your skin, there will be moisture there too and we all know that moisturised skin looks happy and healthy.