'My name is Will. I am 25 years old and have been lucky enough to travel. This opened my eyes to what us (as a human race) are doing to our planet. I wanted to make an impact, a change but had no idea how to go about it. Once I had returned home, I started selling (on a very small scale) a variety of zero waste alternatives to every day products as a secondary business, whilst I worked full time. This lead me on to thinking deeply about how I could make a more monumental change. With a limited business background, working only for my dad's company following the completion of my PE degree, I had to invest a lot of time into research. I started watching youtube videos on how to create a brand and picked up information from wherever possible. I then furthered my research into the bamboo toothbrush market. I felt there was a real gap for the right product. My aim was to create a zero waste, bamboo toothbrush that was just as aesthetically pleasing as a plastic brush, cleans in the same way and is not dissimilar in price. With my brand Eco-Bru Ltd, I feel I've achieved this goal.'