Evolve Organic Beauty have created two products designed specifically for ageing skin, helping your skin to age smarter. Whatever your age, it’s good to start thinking about the future. Here is our Jersey guide to the 360 Age Smarter range - everything in just two bottles!
At Jersey Beauty we get excited by skincare products… well, not just *any* skincare products… but products from brands who are researching and developing innovative skincare solutions, using active ingredients to scientifically treat our common skin concerns. That’s why we love Evolve Organic Beauty 360 Age Smarter range. Especially because another thing we’re passionate about at Jersey Beauty is you embracing your beauty at every age. We know that wrinkles are a natural part of the ageing process and women shouldn’t be shamed for having them! The 360 Age Smarter range is all about helping your skin to age healthily - deepening lines and wrinkles can be a sign of dehydration and sun damage. This range address those common skin concerns so you can positively embrace your skin as you naturally age!
Before we delve into the two products we are looking at, it’s worth taking a minute to introduce Evolve to those of you who may not have come across them yet. Founded by Laura Rudow, Evolve Beauty is based in Hertfordshire in England, producing skincare with organic products at their core. Founder Laura wanted to create a skincare brand she would be happy using, with natural organic ingredients and with each bottle lovingly made in their artisan studio in Hertfordshire. When you buy a product from Evolve Beauty, you can see who made it and the percentage of organic ingredients from the label. Evolve are all about transparency of ingredients and ‘green science’ - harnessing plant power rather than using synthetic alternatives. Laura and her team have over 30 years experience of formulating effective and natural skincare products.
There are a number of common skin concerns when it comes to ageing. The truth is, your skin changes as you age - partly due to your hormone levels changing with age and menopause, and also because cell process start to slow down as you age.
With Age Smarter 360 Evolve Beauty aren’t suggesting we try to ‘turn back the clock’ but do acknowledge that a lot of the issues we may put down to ageing don’t have to be that way! Your skin can be radiant at every age - it’s about skin health. When your skin is healthy and happy, you will feel the remarkable you that you are!
The great thing about this range is that it isn’t just for older skin. We could all do with help with ageing - whether that’s preparing the skin for the years to come or treating your older skin. These two products are great for all ages, with potent active ingredients designed to treat common skin concerns.
Meet two of the products range:
Evolve Organic Beauty Superfood 360 Serum - as its name suggests, this powerful serum is packed full of superfood active ingredients to treat ageing skin. Serums are a brilliant way to get targeted treatment and a higher concentration of active ingredients into the skin. This serum is formulated to help with fine lines and wrinkles, age spots, dull and uneven skin.
Evolve Organic Beauty Multi Peptide 360 Cream - this face cream is also packed full of superfood ingredients, along with green technology to effectively treat deepening lines and wrinkles, sagging skin and uneven skin tone, whilst providing intense hydration for your ageing skin.
When it comes to any products, the thing we’re always most interested in is… what can they actually do for our skin? So we put these products to the test, discovering what active ingredients they have to deal with your five most common ageing skin concerns.
Ok let’s start with a biggie… a lot of you ask us for skin care products that can address your sagging skin. This is due to a loss of elasticity in the skin. To understand how these products treat this skin concern, we need to have a quick recap on what causes sagging skin as we age.
What causes sagging skin?
As you age your skin cell production starts to slow down. At the same time, your skin starts naturally produce less elastin in its cells. That’s important because elastin is the stuff that gives your skin its elasticity. As this starts to break down, which is a natural part of the ageing process, your skin will start to sag. This is because the skin isn’t bouncing back like it used to. Coupled with gravity, this can lead to our face looking ‘saggy’ particularly around the cheeks, eye and chin areas.
How can skincare products help? You need skincare that works to stimulate cell renewal and the production of elastin.
Evolve Organic BeautyMulti Peptide 360 Cream has an amazing active organic ingredient to stimulate the production of elastin. Cupuacu seed butter is naturally found in the Amazon region of Brazil, where it has been used to help with ski conditions and a range of health conditions for centuries. That’s because it seeds are rich in antioxidants and Vitamins A, B and C. It works to stimulate elastin production by penetrating deep into the skin and providing much needed goodness. As well as this amazing ingredient, the Multi Peptide Cream also has hydrolyzed plukenetia volubilis seed extract - an organic ingredient that has been clinically proven to treat sagging skin, especially around the chin area, improving the skin’s texture and firmness.
Evolve Organic Beauty Superfood 360 Serum meanwhile, has organic Peruvian maca root - which works to strengthen your skin. When your skin starts to sag this can be a result of a loss of the scaffold that keeps the skin strong and firm. This active ingredient works to strengthen and tighten the skin.
Next up, something that isn’t just associated with ageing skin, but hormone and skin changes can make inflammation more common as your skin ages. You may never have had sensitive skin before but as your skin ages, this can change.
What causes inflammation in ageing skin?
To answer this we need to look at a bit of skin science. Your body produces Matrix Metalloproteinases (MMPs) - they are small enzymes that work to break down tissue when there is inflammation. The reason your body produces MMPs is to effectively deal with wound healing. MMPs are there to break down damaged tissue so new skin cells can grow. So what does this have to do with ageing?
Well, the problem is that MMPs don’t just break down tissue when there is chronic inflammation, like wounds. They also attack cells when there is just acute or localised inflammation - so redness, breakouts, tingling of the skin. That’s why your body also produces tissue inhibitors of MMPs (TIMPs). They stop MMPs destroying healthy cells.
Like a lot of processes, as your skin ages, it naturally produces less TIMPs. So there are MMPs out to break down skin cells, and not much to stop them!
So what can we do about MMPs and inflammation?
Well there are two solutions - we need active ingredients in our skincare that reduce inflammation in the first place and also ingredients that boost the production of TIMPs and the renewal of collagen and elastin cells.
Evolve Organic Beauty Superfood 360 Serum has cacay seed oil, this oil is derived from the nut of the Caryodendron Orinocense tree which is also known as a Taccy Nut Tree, found in Colombian Amazon forest. Cacay oil is amazing for your skin because it is packed full of amazing skincare ingredients. It provides a natural barrier against UV damage, which can lead to premature ageing of the skin. It’s also really high in linoleic acid which is a great anti-inflammatory. At the same time it is rich in Vitamin E, which can block MMPs and help to deal with free radical damage. Finally it is a potent source of Vitamin A (retinol) that stimulates collagen renewal in the skin. The Superfood serum also has organic rosa damascena flower water which is a natural anti-inflammatory. It works to reduces inflammation in the skin by actually suppressing the growth of bacteria. This is a great tool in stopping MMPs from starting to attack the skin in the first place.
Evolve Organic BeautyMulti Peptide 360 Cream also contains rosa damascena flower water and also has dipalmitoyl hydroxyproline, which is an organic plant-derived hydroxyproline. This complicated sounding ingredient is actually one of the most powerful, state-of-the-art, weapons against ageing skin and MMPs. It is great for wrinkle correction, moisturisation, and has a triple firming action. This ingredient is great for stimulating collagen fiber contraction, the protection of dermal supporting tissue and anti-free radical action. It also has an ultra refined elixir from a Mexican Cactus known as Prickly Pear Extract, which has been shown to calm irritated skin and have great soothing properties.
This is a major concern for ageing skin… but some of us aren’t aware of the damage that pollutants can have on our skin. Every day your skin is exposed to two big causes of premature ageing - pollution and the sun.
Understanding this more, we need to look at the science of skincare again.
When your skin is exposed to the sun and also to some common pollutants, it causes a chain reaction in the deeper layers of skin. The result is the production of what are known as free radicals. Free radicals are atom that are missing an electron and so they try to borrow one from existing atoms in your skin to become stable. But the result of this chemical process is that the cell in question becomes unstable too, as the DNA is changed. This can lead to premature ageing, as those cells die away and aren’t replaced as quickly, and even an increased risk of skin cancers as the DNA of cells is altered by this process.
Why does free radical damage lead to premature ageing?
This chain reaction often affects the levels of collagen and elastin in your skin. Collagen keeps your skin plump so a reduction leads to hollow looking skin and deepening appearance of lines and wrinkles. Elastin is what keeps your skin taut, so with less elastin your skin starts to sag and look older.
What is the answer to dealing with free radicals? Well, antioxidants are clever ingredients that can neutralise the effects of free radicals, giving them the electron they need without becoming unstable. At the same time, we need to build back collagen and elastin levels.
Evolve Organic BeautyMulti Peptide 360 Cream has organic sunflower seed oil which is naturally high in Vitamin E, a powerful antioxidant that can fight free radical damage by neutralising the effects of these rogue atoms. It is also high in Vitamin A, which can work to stimulate collagen production. It has prickly pear extract which an ultra-refined elixir from a Mexican Cactus known as the 'prickly pear', which has been shown to have strong antioxidant properties. It has cupuacu seed butter which is a strong antioxidant and also a natural source of Vitamin A (retinol) for collagen production stimulation.
The cacay seed oil in Evolve Organic Beauty Superfood 360 Serum is rich in Vitamin E and so is a powerful tool in neutralising free radicals in ageing skin.
So it’s worth recapping that dry skin is when your skin lacks oil. The lipid barrier sits on top of your skin to protect the layers of skin underneath. It is made up of skin cells held together by a cement created with lipids (oil) naturally produced by your pores. When your sebaceous glands in the pores don’t produce enough oil, this causes this lipid barrier to start to break down and be impaired. This means that pollutants and irritants can get into the skin and water can easily get out. The result can appear as irritated, reddened, flaky skin - what we commonly recognise as dry skin. To treat dry skin, we need to replenish the oil in the lipid barrier.
As we age, your skin can naturally produce less oil, with changes in hormone levels. This can lead to dry patches and dry skin concerns.
Evolve Organic Beauty Superfood 360 Serum has cacay oil which is rich in linoleic acid that helps to replenish the lipid barrier.
Evolve Organic BeautyMulti Peptide 360 Cream has cupuacu seed butter which is a super nourishing skin butter that helps to replenish the lipids lost in the barrier. At the same time, it also has coconut peptides which also help to mimic the natural lipids missing from the skin’s barrier and also to encourage natural oil production.
Now this may feel like deja vu but at Jersey Beauty, we chat to a lot of our customers who don’t understand the difference between dry and dehydrated skin concerns. Where dry skin is a lack of oil (lipids), as we have just discovered, dehydrated skin is skin that lacks water. The two concerns are often linked - a damaged barrier can cause transepidermal water loss (TEWL) where water can leave the skin and not be replaced. But you can also have oily skin and concerns with dehydration.
Dehydrated skin can make the skin look prematurely aged - with deepening lines and wrinkles as the skin lacks volume.
Evolve Organic Beauty Superfood 360 Serum has sodium hyaluronate which is a form of hyaluronic acid, the super power when it comes to skin hydration. This active ingredient works to plump the skin and holds up to a thousand times its own weight in water. It can penetrate deep into the skin thanks to its small molecules for super effective hydration. It also has Aloe barbadensis leaf juice powder which is derived from the aloe plant and provides intense hydration to thirsty ageing skin.
Prickly pear extract in Evolve Organic BeautyMulti Peptide 360 Cream is a great hydration tool as it has a high content of water binding properties. It also has sodium hyaluronate as well for that super hydration in the deeper layers of skin.
Evolve Organic Beauty products are packed full of organic active ingredients that can help to treat the most common ageing skin concerns… and lots more that we haven’t even been able to cover. If you are looking for a planet-friendly choice that is based in science, this is a great brand to consider for your ageing skin care needs.
We are really excited about the amazing products from Evolve Organic Beauty. But don’t just take our word for it! Try them for yourself! You can now buy both of these products on our Jersey Beauty website. Shop for the whole Evolve Organic Beauty range here:
