I have been using this for a week and my lips are wonderfully moisturised and soft. I haven’t had any noticeable plumping effect but perhaps early days for this. So for me, this isn’t a must-have.

This cream moisturizes my lips beautifully. Unfortunately, I don’t personally notice a plumping effect (I have tried ‘before and after’ photos and also asked others if they could see a difference: they couldn’t) although from some of the other reviews it is clear others have, so worth giving it a go!